Updated: Sep 17, 2026
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| Section | Weight | Objectives |
|---|---|---|
| Customer Business Environment | 20% | 1 Identify key customer stakeholders 2 Identify business outcome-based opportunities across industry verticals 3 Describe the business impact from emerging products and services 4 Describe the link between Cisco solutions and services to business outcomes 5 Describe the importance of Key Performance Indicators (KPIs) 6 Describe the importance of Critical Success Factors (CFSs) |
| Outcome-Based Opportunity for Customer Impact | 25% | 1 Identify customer priorities for required business outcomes 2 Identify required consumption models 3 Describe Cisco solutions and services that will enable business outcomes for the customer 4 Identify business outcome-based opportunities from licensing models 5 Define customer decision criteria and key performance indicators to measure business outcomes 6 Interpret benefits and costs from a business outcome-based sales approach |
| Customer Business Context, Challenges, and Opportunities | 25% | 1 Analyze stakeholder expectations and their approach for technology purchases and adoption 2 Apply the stakeholder power/influence grid to identify and manage stakeholders 3 Identify business outcomes that are based on the customer business context and business requirements 4 Describe how business outcome-based sales impacts the customer value proposition 5 Apply the business model canvas to define the customer environment, business model, and motivators for change 6 Interpret the financial impact on business value, opportunities, and challenges in business outcome-based selling 7 Describe the four types of requirements for the customer's business |
| Manage and Communicate with Stakeholders | 17% | 1 Describe the process for communicating with stakeholders 2 Describe the Cisco sales enablement resources to enhance the business outcome-based experience for the stakeholders 3 Determine a business outcome-based sales plan that is aligned with stakeholders need 4 Apply the Seven Elements Framework for communicating and negotiating with stakeholders 5 Articulate the business value of the proposed solution to stakeholders 6 Describe the components of the process to gain stakeholder support |
| Business Outcomes Sales Approach | 13% | 1 Identify concepts and elements of business outcome-based sales approach 2 Explain the value of business outcome-based sales 3 Identify new skills for business outcome-based sales 4 Explain the difference between product and business outcome-based sales 5 Describe the three types of outcomes |
| Certification Vendor: | Cisco |
|---|---|
| Exam Name: | Selling Business Outcomes |
| Exam Number: | 810-403 |
| Related Certifications: | Cisco Business Value Specialist |
| Exam Price: | $150 USD |
| Available Languages: | English |
| Real Exam Qty: | 60–70 (varies; sometimes reported up to ~116 in practice banks) |
| Passing Score: | 750–850 / 1000 (variable) |
| Exam Format: | Multiple choice, Drag and drop |
| Exam Duration: | 90 minutes |
| Recommended Training: | Selling Business Outcomes training (Cisco partner training) |
| Exam Registration: | Cisco Certification Exam Registration |
| Sample Questions: | Cisco 810-403日本語 Sample Questions |
| Exam Way: | Pearson VUE proctored exam (online or test center) |
| Pre Condition: | None formally required, but recommended familiarity with Cisco sales methodology and partner ecosystem. |
| Official Syllabus URL: | https://www.cisco.com/c/en/us/training-events/training-certifications/exams/current-list/outcomes.html |
| Duration | 90 minutes |
| Passing Score | Variable (750-850 / 1000 Approx.) |
| Exam Name | Selling Business Outcomes |
| Exam Code | 810-403 OUTCOMES |
| Sample Questions | Cisco 810-403 Sample Questions |
| Recommended Training | Selling Business Outcomes (OUTCOMES) |
| Number of Questions | 60-70 |
| Exam Price | $150 USD |
| Exam Registration | PEARSON VUE |
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