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Salesforce EEB-101 Exam Syllabus Topics:

Salesforce Essentials for Marketing Cloud Email Marketers Sample Questions:

Question 1

Northern Trail Outfitters (NTO) sends a birthday coupon during the subscriber's birthday month. NTO wants to reward the subscriber based upon engagement with the email and provide further messages based on that interaction.
Which no-code features should be implemented to accomplish this?

A. Journey Builder and Engagement Split
B. Salesforce CDP and Einstein Engagement Scoring
C. Automation studio and Query Activity

Question 2

The marketing team at Northern Trail Outfitters is concerned about its email deliverability rates over the last three months.
Which remediation tactic should be used to improve deliverability?

A. Increase the frequency of email sending to boost engagement.
B. Broaden segmentation criteria to reach more diverse audiences.
C. Scale back sending for specific ISPs until the issue subsides.

Question 3

Northern Trail Outfitters needs to send a transactional email to all customers who purchased an item that was recently recalled. The email must be sent to each applicable customer even if they have unsubscribed.
Which component should be configured to provide this functionality?

A. Sender Profile
B. Delivery Profile
C. Send Classification

Question 4

A digital marketing internal Northern Trail Outfitters (NTO) has been asked to quickly provide the delivery rate of the most recent email sent from the NTO business unit.
Where should the Internal look to find this Information?

A. Email Studio > Overview
B. Content Builder > Recent Sends
C. Automation Studio > Activities

Question 5

A marketing intern forgot to remove [For APPROVAL] from the subject line before sending an email to the company's largest audience.
Which feature, if configured, should provide a warning prior to sending?

A. Subject and Preheader Validation
B. Subscriber Preview and test Send
C. Content Detective

Solutions: