Last Updated: Aug 09, 2026
No. of Questions: 60 Questions & Answers with Testing Engine
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Reference: https://www.facebook.com/business/learn/certification/exams/200-101-exam#
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| Section | Objectives |
|---|---|
| Topic 1: Marketing Analytics | - Audience insights and segmentation - Reporting and visualization - Campaign performance analysis |
| Topic 2: Advanced Marketing Science Concepts | - Marketing Mix Modeling (MMM) - Cross-channel measurement strategies - Privacy-safe measurement approaches |
| Topic 3: Measurement Foundations | - Data collection principles - Attribution concepts - Core metrics and KPIs |
| Topic 4: Data Integration and Signal Quality | - Meta Pixel and Conversions API - Data governance and signal loss mitigation |
| Topic 5: Experimentation and Lift Measurement | - A/B testing principles - Conversion lift studies - Incrementality measurement |
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