Last Updated: Aug 22, 2026
No. of Questions: 77 Questions & Answers with Testing Engine
Download Limit: Unlimited
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At a minimum, the candidate seeking accreditation as a qualified market expert must have a combination of:
1 year of experience as an advertising and marketing automation professional
Analysis and reporting tools
Basic knowledge of marketing automation.
1 to 2 years of experience in advertising and general marketing
Task management
Marketing automation tools
Over 1 year (800-1000+ hours) of hands-on experience using Marketo's conceptual knowledge and recognizing the business context of using advertising and marketing automation.
Advertising and marketing of data sources.
Reference: https://go.marketo.com/rs/561-HYG-937/images/MarketoMCEPrepGuide2.pdf
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Delivery: Onsite/Online proctored (requires camera access) or test center proctored
Question format: Multiple choice and multiple select
Exams are scored based on the number of correct answers divided by the total number of questions
Passing mark: 70%
Number of questions: 75 questions
Duration: 90 minutes
Language: English, Japanese
Exam number: AD0-E552
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| Section | Weight | Objectives |
|---|---|---|
| Email, Landing Pages & Personalization | 16% | - Progressive profiling and personalization - A/B testing and champion/challenger campaigns - Asset creation, templates and tokens |
| System Administration & Integrations | 18% | - User roles, permissions and workspace settings - Field management and configuration - CRM sync and platform integrations |
| Lead & Data Management | 20% | - Database segmentation and smart lists - Data quality, deduplication and imports - Lead lifecycle, status transitions and scoring |
| Reporting & Analytics | 16% | - Standard and custom report types - Attribution models and dashboard interpretation - Program performance and revenue cycle analytics |
| Program Fundamentals & Campaign Execution | 30% | - Program types, channels, statuses and progression - Smart campaign triggers, filters and flow logic - Engagement programs and nurture streams |
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