Last Updated: Sep 15, 2026
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Salesforce Marketing-Cloud-Consultant Exam is related to Salesforce Certified Marketing Cloud Consultant Certification. This exam validates the candidate ability to implement Marketing Cloud Email Studio, Journey Builder, Automation Studio, Content Builder, Contact Builder, and Marketing Cloud Connect in a customer-facing role. It also deals with the ability to administrate and configure Marketing Cloud Email application, marketing Cloud by demonstrating implementation design best practices, executing the deployment of campaigns, and finalizing custom solutions for customers.
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Salesforce Marketing-Cloud-Consultant Exam Reference
Reference: https://trailheadacademy.salesforce.com/certificate/exam-mce-consultant---MCE-Con-201
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| Section | Weight | Objectives |
|---|---|---|
| Integration | 20% | - Marketing Cloud Connect configuration and troubleshooting - Integration with Salesforce CRM and external systems - Extension products and integration solutions - Data model support for personalized messaging |
| Discovery and Architecture | 16% | - Data and segmentation strategy design - Requirements gathering and analysis - Solution design and architecture planning - Long-term solution maintainability and scalability |
| Automation | 20% | - Journey Builder design and implementation - Automation Studio activities and workflows - Complex automation scenarios and best practices - Scheduling and monitoring automations |
| Account Configuration | 12% | - Account hierarchy and business unit setup - User roles, permissions and security settings - Mobile Studio configuration and features - Sender authentication and deliverability management |
| Messaging | 11% | - Cross-channel messaging strategy - Message delivery and optimization - Email, SMS and push message design - Content personalization and dynamic content |
| Data Modeling and Management | 21% | - Reporting, tracking and data views - Data import, export and transformation - Data extensions, attribute groups and relationships - Contact configuration and identity management |
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