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Adobe AD0-E454 Exam Overview:
| Certification Vendor: | Adobe |
| Exam Name: | Adobe Audience Manager Architect Master |
| Exam Number: | AD0-E454 |
| Certificate Validity Period: | 2 years |
| Passing Score: | 29/50 (58%) |
| Exam Duration: | 100 minutes |
| Available Languages: | English |
| Exam Price: | $225 USD |
| Real Exam Qty: | 50 |
| Exam Format: | Multiple choice |
| Recommended Training: | Adobe Experience League |
| Exam Registration: | Adobe Certification Portal |
| Exam Way: | Online proctored |
| Pre Condition: | Recommended: 3+ years of experience with DMP, data collection, and Adobe marketing stack |
| Official Syllabus URL: | https://certification.adobe.com/certification/audience-manager-architect-master/187 |
Adobe AD0-E454 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Privacy and Data Governance | 8% | - Recommend governance, privacy, and security practices - Ensure compliance with data regulations |
| Topic 2: Solution Design and Recommendations | 18% | - Map AAM capabilities to business use cases - Design folder taxonomy and naming conventions - Map attribute and behavioral data - Apply audience identity solutions |
| Topic 3: Performance and Reporting | 18% | - Configure reports for signals, traits, and segments - Analyze performance metrics |
| Topic 4: Implementation Analysis | 26% | - Configure features: visitor profile viewer, tags, RBAC - Define data onboarding strategies - Design and test pixels for traits and segments - Analyze outbound destinations and implementation approaches - Guide and support AAM implementation |
| Topic 5: Segmentation and Activation | 30% | - Apply profile merge rules - Build rule-based, onboarded, and algorithmic traits - Create destinations in Audience Manager - Develop algorithmic and predictive models - Create segments using frequency and recency - Define segmentation logic per requirements |
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