Try and practice the latest CIMA : CIMAPRO15-E03-X1-ENG real questions & answers

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CIMA E3 - Strategic Management Question Tutorial Sample Questions:

1. Plush is a medium-sized hotel which recently opened on the outskirts of a city which is popular with tourists. It has a sophisticated website which allows customers to pre-book rooms and additional items, such as meals in its restaurant and tickets for popular tourist attractions in the city.
Plush has listed its website on a popular hotel price comparison website, which allows customers to compare prices and facilities of hotels in the same area and this has resulted in over 60% of Plush's customer bookings so far.
Since listing on the price comparison website, the Sales Manager of Plush has noticed that the prices offered by its nearest competitors have reduced dramatically and their range of special offers have also increased.
Which TWO of Porter's Five Forces have been most affected by the use of the price comparison website by the hotels in the same area as Plush? (Choose two.)

A) Threat of substitutes.
B) Threat of new entrants.
C) Competitive rivalry.
D) Bargaining power of suppliers.
E) Bargaining power of customers.

2. Company CCC is an automotive component manufacturer. It manufactures three main products within its portfolio:
Product 1: Relative market share of 0.1; Market growth rate of -2%
Product 2: Relative market share of 4.0; Market growth rate of +3%
Product 3: Relative market share of 0.3; Market growth rate of +15%
Which TWO of the following statements are CORRECT? (Choose two.)

A) Product 1 is likely to be at the mature stage of its life cycle, operating in a contracting market and is fairly cash neutral.
B) Product 3 is likely to be at the growth stage of its life cycle, at high risk of failure and further investment should be considered.
C) Product 2 is likely to be at the growth stage of its life cycle, have weak profitability, poor cash generation and high capital requirements.
D) Product 1 is likely to be at the mature stage of its life cycle, have strong profitability and further investment should be considered.
E) Product 2 is likely to be at the mature stage of its life cycle, is likely to benefit from significant economies of scale.

3. ZYX is a global hotel chain, employing over 10,000 staff worldwide. ZYX operates a Code of Conduct for all of its staff, which states "Our staff are the most important assets of our business operations. We expect the highest standards of ethical and professional conduct from all staff, who must display the principles of trust, respect, equality, integrity and fairness at all times." Which THREE of the following actions could ZYX take to positively influence its staff to work to the ethical and professional principles in its Code of Conduct? (Choose three.)

A) Publication on its website of ZYX's Code of Conduct and regular examples of staff displaying the highest standards of professional conduct.
B) Interview process for staff prior to employment, to assess their understanding of ethical and professional behavior.
C) Set performance targets in diversity and equality for its hotel senior managers.
D) Operate a system of reward incentives for staff who display high ethical and professional standards.
E) Induction and on-going staff training on ZYX's Code of Conduct and ethical and professional principles.
F) Disciplinary actions, such as fines, for staff who do not display high ethical and professional standards.

4. HH is an outdoor theatre which is based in the capital city of country N.
Tickets for shows can be booked at the ticket office or online. HH has identified the following critical success factors (CSFs):
An excellent, online ticket booking system
Customer satisfaction
Which of the following would be suitable key performance indicators (KPIs) for HH? (Choose all that apply.)

A) Percentage of ticket bookings aborted before completion.
B) Profit from sales of snacks and drinks.
C) Employee turnover.
D) Customer show ratings, scored out of ten.
E) Number of returning customers each year.
F) Number of customer complaints.

5. DRAG DROP
QR is a conglomerate with two divisions, A and B.
Given the information below, select the most appropriate strategy for each division to implement.
Select and Place:

Correct

Solutions: