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Adobe Customer Journey Analytics Business Practitioner Professional (AD0-E608 Korean Version) Sample Questions:

1. 다양한 마케팅 채널에서 고객 참여를 보여주려면 어떤 구성 요소를 사용해야 합니까?
응답:

A) 흐름 시각화
B) 참여 추적기
C) 데이터 뷰 관리자
D) 세그먼트 오버랩 보고서

2. 소매업체의 마케터가 차원의 귀속 모델을 "First Touch"로 설정합니다. "First Touch" 귀속 모델을 사용하는 이유는 무엇일까요?
응답:

A) 전환을 위한 효과적인 터치포인트를 이해하려면
B) 고객 유지를 위한 효과적인 터치포인트를 이해하려면
C) 브랜드 인지도를 위한 효과적인 터치포인트를 이해하려면
D) 콘텐츠 속도에 효과적인 터치포인트를 이해하려면

3. Adobe CJA의 어떤 기능을 사용하면 자동 보고서 생성이 가능합니까?
(두 개를 선택하세요.)
응답:

A) 데이터 뷰 관리자
B) 데이터 내보내기 모듈
C) 보고서 스케줄러
D) 계산된 메트릭 엔진

4. 한 사업팀이 웹 방문자 중 알려진 방문자와 익명 방문자의 비율이 얼마인지 궁금합니다. 방문자는 새 브라우저에서 계정을 생성하거나 처음 로그인할 때 알려지게 됩니다. 계정을 생성하거나 로그인하면 사용자의 웹 이벤트에 고객 ID가 추가됩니다.
알려진 웹 방문자의 비율을 표시하기 위해 어떤 계산된 지표를 만들 수 있습니까?
응답:

A) (고객 ID가 존재합니다(사람)) / 사람

B) (고객 ID가 존재하지 않습니다(사람)) / 사람

C) (고객 ID가 존재합니다(사람)) / (고객 ID가 존재하지 않습니다(사람))

5. 한 조직에서 모든 주요 KPI에 대한 데이터 시각화를 제공하는 대시보드가 ​​필요합니다. 이 대시보드는 언제 어디서나 접근할 수 있는 임원 사용자를 위해 제작되어야 합니다. 관리자 권한을 가진 CJA 비즈니스 실무자에게 이 대시보드를 제작하는 데 권장되는 옵션은 무엇입니까?
응답:

A) 임시 분석 패널
B) 보고서 작성기 보고서
C) 작업 공간 프로젝트
D) 모바일 스코어카드

Solutions: