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Oracle Marketing Cloud Data Management Platform 2019 Implementation Essentials Sample Questions:

1. What is the CPS pricing model?

A) This model allows clients to purchase data on a cost per category agreement.
B) This model allows clients to purchase data on a cost per 1,000 impressions basis.
C) This model allows clients to purchase data based on the overall win rate of the campaign.
D) This model allows clients to purchase data according to the specific terms in their contract for acquiring third-party data from a particular App Partner.
E) This model allows clients to purchase data each time the campaign wins a unique customer attribute.

2. Which of the following is a real world use case for a search campaign?

A) Serve different ads to various demographic groups so that messaging is relevant to the user's persona.
B) Conquest against your competitors by reaching users that have shown interest or in-market behavior around competitive brands.
C) Ensure customers receive relevant offerings when landing on the site page.
D) Leverage the device-bridging technology to find users across their devices.
E) Bid up on users who have visited a moving landing page and are searching your keywords or your competitive keywords.

3. To support your client with taxonomy management, you suggest that they define owners and a regular schedule for key taxonomy maintenance.
Which four options must they define? (Choose four.)

A) Classification Rules
B) Update Frequency
C) Benefit
D) Current State
E) Strategy
F) Use of Categories

4. Your customer, Alpha Corp, wants to collect data from their global brand website (alpha-corp.com, m.alpha-corp.com), their marketing subdomains (go.alpha-corp.com, products.alpha-corp.com), and their mobile app (available on Android and iOS). How many domains do they have?

A) 8
B) 6
C) 4
D) 3

5. Which of the following strategies exhibits Oracle DMP data scoping best practices?

A) Collect strategic data points, designed to identify customer engagement.
B) Collect only personally-identifiable information, to correlate it within the DMP.
C) Collect and store only online interactions, as the DMP is an online platform.
D) Collect all data, regardless of granularity, to manage it within the DMP.

Solutions: