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Oracle Responsys Marketing Platform 2021 Implementation Essentials Sample Questions:

1. What steps should you perform to create conditional logic that uses Entry Tracking variables to control the path an enactment will follow?

A) Create a Standard Filter Definition, configure a Data Switch, and then create a Program Entry Variable Filter Definition.
B) Create the Entry Tracking variable, configure how to populate the value, and then configure a Data Switch using the Filter with program variables option.
C) Create the Entry Tracking variable, configure how to populate the value, and then code an IF/ELSE RPL statement in the campaign.
D) Create the Entry Tracking variable, configure how to populate the value, and then configure an Entry Tracking Variable element that uses conditions.

2. What three actions must you take to set up your new IP fordeliverability success with your major ISPs?
(Choose three.)

A) Do everything possible to remove lapsed, bounced, or old email addresses to increase the possibility of getting your emails into the inbox.
B) Ensure that your warm-up audiencelists consist of recently opted-in, opened/clicked within the last few months, or are known brand advocates.
C) Automate the daily delivery of Insight Deliverability reports for your warm-up campaigns, especially the Feedback Loop reports to check on true spam complaint rates.
D) Set up a backup IP address so you will get through to the inbox even if you are blocked by an ISP.

3. Where should you place the file that you want to import when configuring the Connect job that imports profile list data that must be merged into Responsys?

A) The file to be imported should be located in the Connect data warehouse in Responsys.
B) The file to be imported should be on the SFTP server dedicated for Responsys.
C) The file to be imported should be located on anycloud server.
D) The file to be imported should be located on your hard drive.

4. A subscriber opens an email with Conversion Tracking on, clicks a link, but does not purchase. The next day, this subscriberreceives a second email with Conversion Tracking on with a follow-up offer, clicks a link, but still does not purchase. The subscriber bookmarks the URL, and on the third day, returns to the webpage and finally makes a purchase.
Assuming the conversion cookie is not deleted, how will the transaction be tracked or attributed?

A) The purchase transaction is attributed to the second campaign (most recent) that the recipient opened and clicked.
B) The purchase transaction is attributed to both email campaigns.
C) Because the final purchase was made by a visit directly to the webpage, the purchase isconsidered a web transaction and no email attribution is registered.
D) The purchase transaction is attributed to the first campaign that the recipient opened and clicked.

5. While configuring the import of a PET table, you need to match new records to existing records for the data merge.
Which two profile fields are options to configure the import to match existing records? (Choose two.)

A) EMAIL_ADDRESS_
B) ADDRESS_
C) PET_ID_
D) CUSTOMER_ID_

Solutions: