Last Updated: Jul 27, 2026
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| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Discovery and Scoping | 15% | - Identify key stakeholders and decision-making process - Determine the appropriate implementation approach - Assess customer readiness and identify gaps - Gather customer business requirements |
| Topic 2: Email Marketing | 20% | - Manage subscriber preferences and suppression - Design and develop email content - Implement personalization and dynamic content - Configure deliverability settings |
| Topic 3: Data Model and Segmentation | 20% | - Create and optimize segmentation strategies - Design and implement contact data model - Build and manage data extensions - Implement contact filtering and list management |
| Topic 4: Marketing Cloud Configuration | 15% | - Configure Marketing Cloud account settings - Configure data management and data extensions - Set up and manage business units - Manage users, roles, and permissions |
| Topic 5: Marketing Automation | 20% | - Configure decision-based and engagement-based activities - Design and configure automation workflows - Implement journey builder strategies - Create and manage email activities |
| Topic 6: Analytics and Reporting | 10% | - Analyze campaign performance metrics - Configure tracking and attribution - Build custom reports and dashboards - Create and interpret standard reports |
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