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Salesforce MCE-Con-201日本語 Exam Syllabus Topics:

SectionObjectives
Topic 1: Data Management and Integration- Data Extensions and Contact Builder
  • 1. Import and extract activities
    • 2. Data modeling and relationships
      - Integration concepts
      • 1. Salesforce CRM integration
        • 2. API integrations
          Topic 2: Email Marketing and Content Creation- Email Studio capabilities
          • 1. Email design and content building
            • 2. Content Builder assets and management
              - Personalization and dynamic content
              • 1. AMPscript basics
                • 2. Dynamic content rules
                  Topic 3: Automation and Journey Orchestration- Automation Studio
                  • 1. Automation workflows
                    • 2. Data extension automation processes
                      - Journey Builder
                      • 1. Decision splits and engagement steps
                        • 2. Journey configuration and entry sources
                          Topic 4: Marketing Cloud Core Concepts- Customer engagement fundamentals
                          • 1. Data model concepts (Contacts, Subscribers, Leads)
                            • 2. Marketing Cloud architecture overview
                              Topic 5: Tracking, Reporting, and Optimization- Analytics and reporting
                              • 1. Campaign performance analysis
                                • 2. Email tracking metrics
                                  - Optimization practices
                                  • 1. A/B testing concepts
                                    • 2. Deliverability best practices

                                      Salesforce Certified Marketing Cloud Engagement Consultant (MCE-Con-201日本語版) Sample Questions:

                                      1. コンサルタントが、4つのデータエクステンションを結合するSQLクエリアクティビティをレビューしています。クエリは正常に実行されますが、データ量が増加するにつれて予想以上に時間がかかります。どの最適化を最初に検討すべきでしょうか?

                                      A) 複数の同一クエリを同時にスケジュールします。
                                      B) すべてのデータ拡張機能を同期されたデータ拡張機能に変換します。
                                      C) SQL をフィルタ アクティビティに置き換えます。
                                      D) 可能な限り、結合を実行する前にデータセットを削減してください。


                                      2. 顧客は、送信されなかったメールイベントを捕捉して分類し、傾向の特定を開始したいと考えています。
                                      顧客はデータをMarketing Cloudに保持し、データセットに対してクエリを実行したいと考えています。顧客は情報を受信するためのデータ拡張機能を作成しました。Automation Studioのアクティビティはどの順序で行うのが推奨されますか?

                                      A) データファクトリーユーティリティ > セーフハウスからのファイル転送 > ファイルのインポート > トラッキング抽出タイプによるデータ抽出
                                      B) トラッキング抽出タイプのデータ抽出 > セーフハウスからのファイル転送 > ファイル転送解凍 > ファイルのインポート
                                      C) データ拡張機能抽出タイプによるデータ抽出 > セーフハウスへのファイル転送 > ファイル転送解凍 > SQLクエリ
                                      D) SQLクエリ > データ拡張抽出タイプによるデータ抽出 > セーフハウスへのファイル転送 > ファイルのインポート


                                      3. Northern Trail Outfitters社は、88万人の購読者を含むマスターデータ拡張機能を保有しており、これをランダムに11のグループに分割して、さまざまなメッセージング戦略をテストしたいと考えています。これを実現するにはどうすればよいでしょうか?

                                      A) ランダム分割アクティビティで Automation Studio を使用します。
                                      B) Contact Builder 内でランダムなデータ拡張機能を作成します。
                                      C) Email Studio内でランダムなデータ拡張機能を作成します。
                                      D) ランダム分割アクティビティで Journey Builder を使用します。


                                      4. Northern Trail Outfittersは、約1,000万件の連絡先レコードを保有しています。Journey Builderを使用して送信する際に、処理速度が遅くなることに気づきました。Journeyのパフォーマンスを最適化するために、どのような対策を2つ講じることができますか?(2つ選択してください)

                                      A) Journey Builderに連絡先を取り込む前に、Automation Studioで大規模なセグメンテーションを実行します。
                                      B) フィルターを適用したデータ拡張入力ソースを使用して、ジャーニービルダーのセグメンテーション活動を実行します。
                                      C) 同じ入力ソースを使用する代わりに、各旅程ごとに、事前にフィルタリングされた送信可能なデータ拡張機能のコピーを作成します。
                                      D) コンタクトビルダーの属性グループに意思決定分割のデータを含め、ジャーニーデータではなくコンタクトデータを使用します。


                                      5. Northern Trail Outfittersはウェブサイトに顧客ログインページを設けており、Marketing Cloudを使用してパスワードのリセットが必要な顧客にメールを送信したいと考えています。メールはできるだけ迅速に送信する必要があり、メール送信時にはウェブサーバーに通知が届くようにする必要があります。
                                      彼らはどの解決策を採用すべきか?

                                      A) トリガー送信定義
                                      B) APIイベントエントリソースを使用したシングル送信ジャーニー
                                      C) トランザクションメッセージングAPI
                                      D) APIイベントエントリソースを使用した複数ステップのジャーニー


                                      Solutions:

                                      Question # 1
                                      Answer: D
                                      Question # 2
                                      Answer: B
                                      Question # 3
                                      Answer: A
                                      Question # 4
                                      Answer: A,D
                                      Question # 5
                                      Answer: C

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