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Salesforce Certified Marketing Cloud Engagement Consultant Sample Questions:

Question 1

An Automation Studio process imports customer transactions every hour. Occasionally, duplicate transaction records appear because the source system retransmits files after temporary network failures. The business requires historical accuracy without duplicate records. Which solution is most appropriate?

A. Replace the import with a Filter Activity.
B. Overwrite the destination Data Extension during every import.
C. Import into a staging Data Extension and use SQL to insert only new transaction IDs.
D. Delete duplicate records manually after every import.

Question 2

Scenario: NTO has configured Reply Mail Management (RMM) to handle manual unsubscribe requests. However, customers are still receiving marketing emails despite sending unsubscribe phrases like "take me off your list" or "opt out". How could this behavior be corrected?

A. Ensure the two phrases are added to a filtered keyword list
B. Ensure the DNS Record Redirect is correctly configured
C. Ensure "Common Misspellings" is selected as one of the Reply Filters
D. Ensure the two phrases are added to the "Filtered Keywords" data extension

Question 3

Which customers would benefit most from purchasing a Sender Authentication Package (SAP)?

A. A growing consumer brand that expects to send 500,000 emails per month and would like email branding to be consistent with its domain.
B. A customer who wants to share another IP within their account structure and is unconcerned about branding at this time.
C. A growing retailer that currently leverages Marketing Cloud's MobileConnect and MobilePush.
D. A nonprofit organization that sends roughly 50,000 newsletter emails per month.

Question 4

For security reasons, Northern Trail Outfitters indicates they cannot store PII directly within their Marketing Cloud account. They are considering implementing Tokenized Sending to pull PII from their data warehouse at send time. They indicate they send several large, time-sensitive emails per year. Which two considerations should be made about Tokenized Sending? (Choose 2 answers)

A. Personalization Strings still allow PII to be displayed within an email.
B. Service Level Agreements for email sends are unsupported with the inclusion of outside servers.
C. Journey Builder Decision Splits provide a method to access data of Tokenized data natively.
D. Tokenized Sending should be combined with field-level data encryption for additional security.

Question 5

Northern Trail Outfitters is investigating implementing MobileConnect to allow SMS messaging in their UK, Germany, and Swiss subsidiaries. Each subsidiary has its own business unit, and they are trying to determine if a single long code could be used for all markets. What functionality would tie to additional long code implementation?

A. Do they need to support inbound messages in each country?
B. Do they need to support different From Names by country?
C. Do they need to have independent reporting on SMS sends by country?
D. Do they need to support UTF-8 characters in their SMS?

Solutions: