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Salesforce MCE-Con-201 Exam Syllabus Topics:

Salesforce Certified Marketing Cloud Engagement Consultant Sample Questions:

Question 1

Marketing Cloud Connect synchronizes CRM Contacts and Leads. A consultant discovers duplicate marketing profiles because one customer exists as both a Lead and a Contact after conversion. Which design consideration should have been addressed during implementation?

A. Dynamic Subject Lines.
B. Email Studio folders.
C. Identity and Subscriber Key strategy.
D. Publication List naming standards.

Question 2

An analytics team wants to get hourly updates on email metrics (send, open, click) to provide timely next best actions to the sales team. What method should the team use?

A. Data Views
B. Scheduled Reports
C. Send Logs
D. Tracking Extracts

Question 3

An analytics team wants to get real-time updates on transactional email metrics, specifically Sent and Not Sent, to ensure they are fulfilling a legal obligation due to the nature of their messages.
What should they use?

A. Event Notification Service
B. Platform Events API
C. Data View Export with every send
D. Data Retrieves on the Send Object

Question 4

Northern Trail Outfitters wants to send a welcome email to Contacts when a Contact record is added as a campaign Member to a 'Loyalty Member' Campaign in Sales Cloud. Which method should they use to send the email from Marketing Cloud?

A. Use Content Builder Send Flow to send the email to the Salesforce Campaign
B. Create a scheduled Automation with a Query Activity and a Send Email Activity
C. Create a Journey with a Salesforce Data entry source and an Email Activity
D. Create a Journey with a Salesforce Campaign entry source and an Email Activity

Question 5

A customer wants to send an email confirming opt-in when someone signs up for their emails via a form on their website. The email should arrive within a few minutes of completing the form, and all of the form data needs to be stored in Marketing Cloud to personalize the outgoing email. The customer has access to a developer for working with APIs, but they want to be able to change the email creative without involving the developer. What should a consultant recommend?

A. Use a Triggered Send Data Extension to capture form data and deploy the email.
B. Use a SQL Query activity in Automation Studio to run hourly and deploy emails.
C. Use a Send Email activity in Automation Studio to run hourly and deploy emails.
D. Use the WSProxy via SSJS to deploy the email after capturing form data.

Solutions: