
Free Interaction-Studio-Accredited-Professional Braindumps Download Updated on Jun 05, 2024 with 78 Questions
Salesforce Interaction-Studio-Accredited-Professional Exam Practice Test Questions
NEW QUESTION # 19
A brand wants to do an ad-hoc export of a segment. What option could they use?
- A. The export segment functionality via CSV format
- B. The export segment functionality via the SOAP API
- C. The export segment functionality via JSON payload
- D. The export segment functionality to Amazon S3
Answer: A
NEW QUESTION # 20
What attribute and value is passed in the event API request for returning server side campaigns? [check]
- A. Server Side messages = 1
- B. Server side = true
- C. Server side are always returned
- D. Source = Server
Answer: D
NEW QUESTION # 21
What is the salesforce point of view for end to end flow of data for real-time personalization within interaction studio? [Check]
- A. Data-in, understand, engage, data-out, analyse
- B. Identify, understand, decide, act, analyse
- C. Know, understand, personalise, engage, analyse
- D. Profile, insight, understand, act, analyse
Answer: B
NEW QUESTION # 22
When using B2B Detect, which two options are valid account origins?
- A. IP address
- B. Time of day
- C. Customer date of birth
- D. Account Domain
Answer: A,D
NEW QUESTION # 23
A business user created a segment to track everyone that has looked at the homepage today. How long does it take for a web visitor to join the ..... After viewing the homepage?
Answer:
Explanation:
Immediate
NEW QUESTION # 24
A customer service representative for a bank is on the phone with a prospect and wants to promote the next best offer based on digital behaviour. How would they accomplish this in service cloud?
- A. Use machine learning to serve product/ content recommendations in email sent by your ESP
- B. Leverage service cloud to inform IS in real-time
- C. The agent uses a customized next best offer widget powered by the interaction studio connector
- D. Manually sync data from Interaction studio to service cloud
Answer: C
NEW QUESTION # 25
What two features of interaction studio can be used in an open-time email campaign?
- A. Recipe
- B. Survey
- C. Attribute
- D. Promotion
Answer: A,D
NEW QUESTION # 26
What are the three ways segments are used in Interaction studio?
- A. Recommending products
- B. Analytics, trends and engagement
- C. Targeting for campaigns
- D. Set goals and filters
- E. Creation related lists within salesforce CRM
Answer: B,C,D
NEW QUESTION # 27
Which data feed integrates external system data into a user's profile levargaing identity attributes?
- A. Catalog Feed
- B. Interaction feed
- C. Identity feed
- D. User Feed
Answer: D
NEW QUESTION # 28
How often does Marketing Cloud Personalization poll the SFTP for new files for ingestion?
- A. Immediately
- B. Every 15 minutes
- C. Daily
- D. Hourly
Answer: B
NEW QUESTION # 29
A business user created a segment to track everyone that has looked at the homepage today. How long does it take for a web visitor to join the ..... After viewing the homepage?
- A. Immediate
Answer: A
NEW QUESTION # 30
What would a marketer include in a recipe if they want the visitor affinity score when showing recommendations?
- A. Variation
- B. Exclusion
- C. Ingredients
- D. Booster
Answer: D
NEW QUESTION # 31
What are two ways to populate the interaction studio catalog? [check]
- A. Web sdk
- B. ETL Feed
- C. Email pixel
- D. Third-party integration
Answer: A,B
NEW QUESTION # 32
What is the interaction studio terminology for the collection of products and content as well as related categories, and tags - such as brand, gender, style, keyword and author?
- A. Catalog
- B. Directory
- C. Dimensions
- D. Channel
Answer: C
NEW QUESTION # 33
If you want to compare the completion of two objectives based on a filter, what report would you use?
- A. Goal comparison report
- B. Goal completion report
- C. Referring sources report
- D. Visitor behaviour report
Answer: A
NEW QUESTION # 34
What two features of Marketing cloud Personalization can be used in an open-time email Campaign?
- A. Recipe
- B. Survey
- C. Attribute
- D. Promotion
Answer: A,D
NEW QUESTION # 35
What three components are defined by the developer in the Sitemap?
- A. Promotions
- B. Campaigns
- C. Content Zones
- D. Page Types
- E. Events
Answer: C,D,E
NEW QUESTION # 36
Which user attribute data types are supported in the identity system?
- A. Multistring
- B. String and Multistring
- C. String and integer
- D. String
Answer: D
NEW QUESTION # 37
When does site mapping happen during the implementation process?
- A. At the end after everything is defined in the system
- B. In the middle after certain components like the catalog have been populated
- C. It can happen at any point since it is unrelated to the rest of the implementation
- D. At the beginning of the build phase since it is the basis for the rest of the implementation
Answer: B
Explanation:
Explanation
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NEW QUESTION # 38
What are three areas a business user can apply custom catalog dimensions?
- A. Campaign targeting
- B. Reporting
- C. Recipe exclusions and boosting
- D. Segmentation
- E. Template filtering
Answer: A,B,C
NEW QUESTION # 39
What are three ways segments are used in marketing cloud personalization?
- A. Recommending products
- B. Analytics, trends and engagement
- C. Creating related lists within Salesforce CRM
- D. Set goal and filtersb)
- E. Targeting for campaigns
Answer: B,E
NEW QUESTION # 40
What are the two competitive advantages of interaction studio? [check]
- A. Integrated content management system
- B. Monitors active time spent and true engagement
- C. True Real-Time Decisioning
- D. Managers Consent
Answer: B,C
NEW QUESTION # 41
How many times can a visitor accomplish a goal in interaction studio?
- A. It varies depending on the setup of the goal segment
- B. No more than twice or the goal completion will no longer be counted
- C. Only once for all time
- D. Each time a visitor leaves and rejoins the goal segment
Answer: D
NEW QUESTION # 42
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