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Salesforce MC-202 Exam Syllabus Topics:

Salesforce Certified Marketing Cloud Email Specialist Sample Questions:

Question 1

Northern Trail Outfitters (NTO) sends hundreds of different email campaigns monthly.
What should be set up to help organize NTO's email tracking results?

A. Remove old tracking results on a regular basis to declutter the results list.
B. Create folders in My Tracking and select where to send results when sending an email.
C. Give emails unique names so they are easier to find in the tracking sends tab.

Question 2

A marketer wants to quickly view the link performance for a specific email, including Total Clicks and Unique Clicks.
Which area of the application should provide this data?

A. Email Overlay View
B. Tracking Conversions Tab
C. Send Performance Tab

Question 3

The CMOat Northern Trail Outfitter (NTO) has tasked the marketer with tracking the performance of NTO's welcome and post purchase journeys.
Which action should the marketer take to evaluate journey performance?

A. Define a goal for each journey.
B. Review opensand clicks activity summaries.
C. Export the journey email analytics

Question 4

A marketer has been asked to collect consumer information using Marketing Cloud for users obtained from social channels for future mailing.
What should the marketer do to accomplish this?

A. Use Journey Builder to build an audience using Ad Studio.
B. Leverage Social Studio to capture email addresses.
C. Create CloudPages to collect and subscribe users,

Question 5

The marketing team has been troubleshooting why an email was not sent to 10% of the audience within the data extension. When they review the tracking for the job ID, they see 0 subscribers were held or unsubscribed.
Which additional issues should they consider?

A. Bounced contacts from previous sends
B. Suppressed contacts from contact deletion
C. DoNotTtad preferences

Solutions: