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Salesforce Certified Marketing Cloud Email Specialist Sample Questions:

1. Northern Trail Outfitters (NTO) wants to implement a single-audience drip campaign and then, ever time, create new version with tests of random audience splits with different messages.
Which tool shouldNTO use to accomplish these iterative tests?

A) Contact Builder
B) Journey Butter
C) Automation Studio

2. Northern Trail Outfitters wants multiple business units to access the same data extension within its Enterprise
2.0 account.
Where should the data extension reside to achieve this goal?

A) In the Shared Data Extensions folder
B) In the Data Extensions folder with sharing enabled
C) In the Synchronized Data Extensions folder

3. A marketing manager identified an upcoming email campaign for their team to test different subject voices.
They want to first test with a pilot group and then send the warning subject line out to the remaining customers.
Whoshould path optimizer be configured to handle these requirements?

A) Place a Random Split before Path Optimizer for the pilot group.
B) Configure a holdback group to be targeted by the winner.
C) Select winning path three days after journey activation

4. Northern Trail Outfitters (NTO) notices that some of itsunsubscribe reasons are related to Reply Mail Management (RMM). NTO does not have RMM in its account.
What contributes to these unsubscribe reasons?

A) Universal Unsubscribe
B) List Unsubscribe header
C) Profile Center Unsubscribe

5. Northern Trail Outfitters (NTO) has noticed a decrease in open rate across all email campaigns. NTO is concerned its sender reputation may have been negatively impacted by a recent import of subscribers.
Which metric should be analyzed as a possible indicator of bad sender reputation?

A) Click rate
B) Send volume
C) Block bounces

Solutions: